Non-Profit Raises Close To Quarter Million To Rescue Battered Women






The Challenge

Christian Life Missions, the non-profit partner of Charisma Media, was looking to raise $100k in donor supported funds to help the efforts of Mordecai Project.  J. Lee Grady began the Mordecai Project in an effort rescue the abused women around the world. The goal to raise $100,000 would allow Lee the funds to purchase a new building in India which provides a safe and loving environment for girls who have been abandoned because of their gender. Financial support would also offer food, clothing, education and affirmation to girls who deserve a chance to succeed in life.






The Solution

The plan developed by Gabe Elliott included a redesign of the Christian Life Missions website and a marketing strategy across channels. The goal would be to share the message with multiple touch points across social media, email, search, and websites to the target audience along with a strong PR strategy.




Increase in site traffic

Donation Revenue


Return on Ad Spend

Banner Ads

Landing page

Facebook News Feed Ad

Google Search Ads

Success in the numbers



Through compelling copy and messaging across multiple channels, the campaign was able to exceed goal by 200%. The target audience was engaged through social media posts and ads, Google search, banner ads, email blasts, and content across the partner websites and magazines.

Here is the success in numbers:



Traffic to website increases 900% from previous period

Donations exceeding $200,000

3900% return on ad spend

mordecai house