Developed full marketing plan for obstacle race- Race the Reaper. Plan included Facebook Facebook Ads to target very specific people: runners who liked competitor races such as Tough Mudder, have an interest in outdoor sports, and live in Oregon or Washington state.
The obstacle marathon event company rapidly increased registrations using Facebook Ads to challenge runners, increasing traffic to its registration website by 7X.
Over 2X return on ad spend
7X increase in traffic to registration website
258% more leads acquired through Facebook than other paid media channels
80% of marketing budget dedicated to Facebook
Full success story on Facebook: https://www.facebook.com/business/success/race-the-reaper