Race the Reaper – Obstacle Race

Race the Reaper – Obstacle Race
Developed full marketing plan for obstacle race-  Race the Reaper. Plan included Facebook Facebook Ads to target very specific people: runners who liked competitor races such as Tough Mudder, have an interest in outdoor sports, and live in Oregon or Washington state.
The obstacle marathon event company rapidly increased registrations using Facebook Ads to challenge runners, increasing traffic to its registration website by 7X.
  • Over 2X return on ad spend
  • 7X increase in traffic to registration website
  • 258% more leads acquired through Facebook than other paid media channels
  • 80% of marketing budget dedicated to Facebook

Full success story on Facebook: https://www.facebook.com/business/success/race-the-reaper

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September 26, 2014