VMI Blog

Facebook Reels vs Instagram Reels vs YouTube Shorts: Which Actually Drives Website Traffic?

If you’re investing time and energy into short-form video content — great! Short videos are one of the most powerful ways to get in front of your audience today. But here’s the truth: not all short-form platforms are equal when it comes to driving real website...
Millennial Media’s State of the Apps Industry Snapshot 2015

Millennial Media’s State of the Apps Industry Snapshot 2015

Millennial Media’s 2015 State of the Apps report takes a deep dive into the app economy. Through a survey of app developers and publishers, this report features insights into monetization and year-over-year trends. One of the major themes that emerged from our...

US Digital Media Usage: A Snapshot of 2015

US Digital Media Usage: A Snapshot of 2015

According to EMarketer and Monetate, desktop internet and social network usage growth have plateaued in the US. Some user bases are still growing more quickly than average, but digital’s momentum has moved to mobile. Social media, video viewing, tablet M-commerce, and...

The Top Marketing Priorities For 2015

The Top Marketing Priorities For 2015

Salesforce, the Customer Success Platform and world's No. 1 CRM company, today delivered the 2015 State of Marketing report. Based on a survey of more than 5,000 marketers globally, the second annual report found marketers plan to increase investments in social media...

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