Non-Profit Raises Close To Quarter Million To Rescue Battered Women
The Challenge
Christian Life Missions, the non-profit partner of Charisma Media, was looking to raise $100k in donor supported funds to help the efforts of Mordecai Project. J. Lee Grady began the Mordecai Project in an effort rescue the abused women around the world. The goal to raise $100,000 would allow Lee the funds to purchase a new building in India which provides a safe and loving environment for girls who have been abandoned because of their gender. Financial support would also offer food, clothing, education and affirmation to girls who deserve a chance to succeed in life.
The Solution
The plan developed by Gabe Elliott included a redesign of the Christian Life Missions website and a marketing strategy across channels. The goal would be to share the message with multiple touch points across social media, email, search, and websites to the target audience along with a strong PR strategy.
%
Increase in site traffic
Donation Revenue
%
Return on Ad Spend
Success in the numbers
Through compelling copy and messaging across multiple channels, the campaign was able to exceed goal by 200%. The target audience was engaged through social media posts and ads, Google search, banner ads, email blasts, and content across the partner websites and magazines.
Traffic to website increases 900% from previous period
Donations exceeding $200,000
3900% return on ad spend
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