When it comes to your local business it’s important to maximize your return on investment (ROI) and that includes maximizing your local business’s digital marketing. Digital marketing strategies are essential to a thriving company so we have some tips to share with you to help get you on the right track.
You Can Never Have Enough Reviews
Think of reviews as personal testimonials. These testimonials help to create trust with other consumers especially since they can’t ask a store associate in person about the item they are purchasing online. Just by seeing more reviews, consumers determine if the product and seller are trustworthy. Even with consumers recognizing that many reviews on certain sites are fake, they are still 42% likely to buy products with more reviews. A lack of reviews, therefore, presents the idea of risk for buyers leaving them 63% more likely to trust brands with more reviews versus those that have fewer. According to a local consumer review survey, 77% of consumers ‘always’ or ‘regularly’ read reviews when browsing for local businesses. The investment towards reviews is too substantial to ignore.
Create And Improve Content Marketing
They say content is everything and we agree. Your local businesses’ digital content is what consumers first see when browsing online, so it’s important that your content captures their attention and promotes value. Digital content can consist of everything from blog content, to images to the general content of your website. However, since most online users only skim through the first page of content it’s equally essential to increase the SEO of your content in order to drive traffic. This not only brings online users to your website but directs them to specific areas that pique their interest.
One example of this is a roofing company that provides home improvement ideas through blog content. By capturing home improvement ideas around the home through a blog, online users browsing for these ideas will find their blog through Google and then be directed to their website once clicking on it; allowing them to discover the business as well as what the local company has to offer. Gaining the specific interests of potential consumers is exactly what you want as a local business.
Optimize Your Analytics And Ensure The Data Is Being Monitored
How do you know how much traffic is coming to your site? Do you know how many conversions are happening daily? These are just some of the things that analytics will expose when it comes to knowing if a website is generating leads and conversions; making analytics essential to a thriving company. One way to optimize your analytics is to sync Google Analytics with Google Search Console. This provides a more in-depth look into who is interacting with your site and how they interact with it.
It’s also important to understand the number of backlinks you are receiving to each page as well as how each page ranks on searches for keywords. You can do this by setting up a custom SEO dashboard that will take all the website’s data and create a report that you can access anytime. The SEO dashboard provides insight into the use of keywords that people are using and which ones are increasing traffic to your site as well as much more!
The asset of analytics is that it helps you to understand your audience by identifying what is driving them to your site and where they are exiting. By identifying what they are interested in you can improve their experience with your website and increase your conversions. Once you have identified what drives users to your website and to what pages you can optimize page content to boost a greater yield. Reducing load time, increasing site speed, reducing unnecessary pop-ups, and streamlining payment portals are other ways to optimize your pages.
Another idea is to Integrate your digital marketing campaigns with your analytics so you can see the performance of your campaigns. By doing so, you’ll have a better idea as to which campaigns work and which ones don’t so that you can funnel consumer traffic through marketing campaigns that will yield a higher user performance.
Remember, before a user lands on your site they have already spent time browsing other places so how you funnel traffic will ultimately end in conversions or have them exiting. What you want is to drive traffic through SEO to your home page thus leading them to your product pages and then to them making a purchase. Paying attention to your bounce rate will show you how many visitors are not converting or leaving their experience on your site unfinished to help you understand what is hindering potential conversions. By collecting this data along with others, you have everything you need to ensure your strategies are working or that they’re not. Closely monitoring this data is imperative in order for you to make the most of your marketing investments.
As a local business ourselves, we value the investment it takes to keep a business thriving which is why we want to see you, as a local business, thrive as well. We know these tips will help to serve you in your digital marketing adventures and hope your local business venture of 2023 is everything you wish for it to be!
