Apple’s strategy to enhance privacy while simultaneously undercutting its competitors has significantly disrupted the digital advertising landscape, leaving small businesses caught in the crossfire. By implementing stringent privacy measures, Apple has positioned...
In today's fast-paced digital landscape, businesses have a wealth of opportunities to reach their target audiences through various advertising platforms. However, navigating this vast array of options can be overwhelming, especially when trying to determine which...
In today's interconnected world, social media platforms have become the digital town squares where ideas are exchanged, debates are waged, and communities are formed. However, beneath the veneer of connectivity lies a troubling phenomenon: the rise of echo chambers...
Running a small business comes with its own set of challenges, and marketing is undoubtedly one of them. Small business owners often face issues like dishonest marketing companies, lack of follow-up, and ineffective strategies. To overcome these obstacles and achieve...
Christian advertising has faced a new set of challenges due to restrictions on social media platforms. As Christians and non-Christians share many of the same interests, it has become increasingly difficult to target the right audience for Christian products and...
Non-profit organizations are essential for creating a positive impact on society. They strive to make a difference in the world by raising awareness, funds, and support for various social causes. However, the success of these organizations largely depends on their...
Social media has become an integral part of our daily lives, with over 4.6 billion people using social media worldwide in 2022. As we enter 2023, social media is poised to undergo significant changes, driven by emerging trends that are shaping the industry. The Rise...
Search engines have become a crucial part of our daily lives as we seek information and answers to our inquiries. Google has been the most prominent search engine since its inception. However, in recent years, there has been a growing trend in the use of alternative...
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When it comes to your local business it’s important to maximize your return on investment (ROI) and that includes maximizing your local business's digital marketing. Digital marketing strategies are essential to a thriving company so we have some tips to share with...
Managing a number of clients who's target audience consists of primarily Evangelical Christians, there is some interesting data that reveals that this faith based audience is much more engaged then the average. Looking at Facebooks audience insights for 100k active...
Online will grow the most in 2015 (13%) while print declines by 7.9% Boston, MA – January 20, 2015. Driven by digital, advertising spend in the U.S. is predicted to grow 3.2% in 2015 to $186.6 billion, according to the latest Advertising Forecast from Strategy...
Millennial Media’s 2015 State of the Apps report takes a deep dive into the app economy. Through a survey of app developers and publishers, this report features insights into monetization and year-over-year trends. One of the major themes that emerged from our...
Looking at this years stats for the internet, social media, and mobile, you cant help but wonder what the future will look like. This year’s huge 376 page report from We Are Social details how the internet has changed in the last year in-depth. If you ever wanted a...
According to EMarketer and Monetate, desktop internet and social network usage growth have plateaued in the US. Some user bases are still growing more quickly than average, but digital’s momentum has moved to mobile. Social media, video viewing, tablet M-commerce, and...